Film Trailer Conventions

There are many codes and conventions to consider for a trailer of any genre; below they are listed:
 

• Any genre of trailer is constructed so that it shows the most appealing aspects of the film.  
• The trailer disregards the conventional narrative order of the film in order not to give to much of the plot away.
• The trailer often takes the layout of, opening, build-up, problems and events.
• The title of the film is usually at the very end or near to it followed by the release date. The reason for this is so it is memorable to the viewer after the footage.
• Powerful voice-over that draws our attention to the key points of the film.
• Music overlaping footage in order to help the viewer have an idea on the genre, style and plot of the film.
• On screen text which could possibly give over information such as which stars are in the film, or other information such as director/producers, tagline, title and release date.
• The names of the main stars are put on screen early on in the trailer. This is important because it lets the viewer know who they can expect to see in the film. Auidences will often see a film purely for the actor or actress so it is vital it is highlighted to them early on to keep there attention.