Anaylsing the theoriest was an effective process for us as a group, becasue we were able to understand the reasons why people watch or listen. Once understanding the reasons we were able to adjust our trailer so that audiences would watch for a variety of reasons and fit with what one of the theoriests states.
By incoorperating theoriests into our promotional package resulted in an effective trailer because the target audience could either identify with aspects such as a group of friends going on a trip, or be taken away from reality as our trailer is a very extreme case and the example for this would be the kidnapping.
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