The message of our trailer: Fate doesn't discrimate
The message works well becauase like professional films it gets the audiences thinking more depthly rather than just watching. I makes the audience wonder and imagine; this entices people in as they want to know more.
Aim: Create a promotional package which displayed a continuous message throughout, with contininuity also being a feature across all three methods of promotion.
This aim was effective for our group as it helped us remain focused and have an aim of what we not only expect the outcome to be, but guidance of what professional companies try to achieve.
The areas in which contininuity were shown were; fonts, texts, facial expressions, lighting, costumes, body language and emotion.
The three main areas in which continunty was kept under tight control was; lighting, text and body and facial expressions.
We as a group are able to justify why the combination of areas above are effective when all together. Individually they are important but when all combined together it leads to a very good trailer, magazine and poster which aids the promotion of the film.
Lighting
The lighting was essential within our three promotional packages in order to highlight to the audience not only the genre but the overall mood, which is fear and intensity.
Within the trailer the lighting helps to contrast the two situations. There is high key lighting around the car as the girls are setting off, however, as soon as the guy steps of infront the the key the lighting dims and continuously gets darker throughout. This was done to show the constract of situation and type of character. This is effective as the dark lighting highlights mystery and fear which is important as we only see the characters at first; no hear them.
Natural light was used when filming in order to highlight to the audience when certain things are taking places. The trailer is not in time sequence our and the girls set off for the camping trip in daylight it helps the audience to place events in the trailer. This was effective as the natural lighting is something which the audience can relate to and at this point in the film the audience can feel comfortable and relaxed as they would be familar which will constrast when they feel tense and scared when there is low key lighting.
Unatural lighting needed to be used when filming at night and for both ancillary texts. We as a group decided to lighten up footage which was shot at night in order for the viewer to still clearly see what was happening at night, but for us to still give over the fear element by keeping it dark. The poster had the lighting altered to make it darker which then enabled the audience to suss out the genre. High key lighting was put in around the victim on the poster so the audience were drawn into her, as she is the main character and this needed to be highlighted as there were three figures on the poster.
The red light which encloses around the title holds key significance which is that it is trying to tell the audience that there will be moments which are unexpected which means the perpetrators are closing in on the victim even more. This was effective as it would evoke fear and unease in the audience. As our film is the genre of a thriller it meant that fear and unease needed to be put onto the audience.The colourings work well in doing this because of what they resemble.
Fonts/Text
The texts all interlink with each other in order to give off the same vibe. The font used throughtout all text in our pakages was Didot. The reason behind keeping the same font for all text relating to 'QueensDown Warren' was so the audience could become familar, and soon regconise the font style and that it is asocatied specifically to QueensDown Warren.
Any text for our three promotions is either white, black or red. This wasn't just done for consistancy, but more to help get a message across. Red is key in helping to represnt danger, blood and fear and black gives off the sesne of darkness and the unknown. These are two colours used greatly in order to get this feeling across in all areas.
White was a colour also used in the trailer, and the reason for this was to not detract from the title which was in red as thats the most important text given to the audience. Additonal reasons include wanting the text to stand out on the black ground as it draws the audience in. The colour white is used which is effective in order to show purity and vunerability in amongst the red which resembles blood and the black which remsembles darkness. These work because the colours are all inkeeping with conventions of other well known thrillers because black, red and white are all very striking colours against a plain or busy background.
Body Language/ Facial Expressions
In all three promotional packages the victim (shown below in the images) is holding the same facial expression and also the body langauge gives off the same feel as her face. This expression is of vunerabilty and fear of the unknown which is what we were aiming for as it effectively shows off the genre of a thriller.
In the poster the girl is crouched on the ground which suggests she has either fallen or is to weak to carry on; which in addtion highlights to the audience that physically and mentally she is drained from whatever is happening. This is reoccuring in the footage within the trailer as the girl falls over whilst running away and is often shown in many shots to be hiding behind objects or running away.
Also within the poster the two male figures behind her are holding a strong pose which highlights to the audience they have greater strength than the girl. There strong stance and over powering presence suggests they are of a much higher status which os effective as we want to demonstrate the power which the men have over her. This is another example of the effectiveness of all three texts because in the trailer the perpetrators are shown which great phyical and mental strength as they are continuously hunting down the victim and running after her in the chase scene.
The film magazine cover shows the three victims in the film and them protraying a very different message through the use of body language. She, like the other two are holding a very strong pose which signifies their friendship. Highlighting to the audience that together there is a bond and strength between the girls which may not be there when on their own. Throughout the trailer and poster it shows the constrast to the magazine as the main victim is shown on her own and not to be coping or showing any signs of inner strength.
By Katie and Grace
No comments:
Post a Comment