Promotional Package

Overview of promotional packages:

 

Promotional packages are used by the film industry in order to promote the film. Marketing is a crucial part of the film process because audiences need to be made aware of the film before it comes out in cinema. This can be done in a number of ways:

• In cinema
• Posters
• Magazines
• Bill boards
• Buses
• London Taxis
• Internet e.g. Facebook, YouTube

 

Our promotional package:

 

Our package consisted of a poster, magazine cover and trailer in order to grab the attention of the target audience in a number of ways. Within each product we wanted all three to link through the message given  out to the audience. This message is that of fear, anticipation and intensity. Through the poster the visual of fear is shown which links with the magazine as intensity is shown on the faces of the character. Both packages link with the trailer as this also provokes strong emotion into the viewer.